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In continuing with my series of quick social media tips (check out 5 tips for LinkedIn) I'm covering some tips for business use of Facebook here. I've actually written about some of these tips in great detail before, but this can act as a quick primer for folks who like their info snack sized like this. Read More

In continuing with my series of quick social media tips (check out 5 tips for LinkedIn) I'm covering some tips for business use of Facebook here. I've actually written about some of these tips in great detail before, but this can act as a quick primer for folks who like their info snack sized like this. Read More

An in-depth discussion on the timely topic of health care. If you're self-employed or own a small business and are "in the market" for health insurance - here's some great advice for you. Read More

It's been an unusual week in social media, most notable because many of us had to learn to live without it. A DDoS attack targeting Twitter (Twitter), Facebook (Facebook), LiveJournal and many other sites knocked the leading micro-messaging service offline and caused numerous problems with the leading social network, too. Read More

Take Denise O'Berry's Facebook small business 101 and learn how to promote your business on the rapidly growing social network. Sure you have a Facebook identity for your business or service but have you used your Facebook account to create fans for your yourself or your company? Denise shows you step by step how to use Facebook fan pages for yo Read More

Every day more and more experts call for marketers to relinquish control of their brands and engage customers in dialogue. Companies are entering the blogosphere, building Facebook pages and Twittering with record speed. And while these organizations are bravely entering the new world, most fail to adopt this practice at home in their internal c Read More

In this interview on the She Takes on the World blog, Sabrina Parsons, CEO of Palo Alto Software, shares her five business lessons for entrepreneurs. At least one of these lessons refers to her own experiences I'm sure in career/life balance, specifically her insistence that "There is more to life than business". You can find out what that is b Read More

Seth Godin has this GREAT post about the small business death spiral especially during periods of recession. It's a sort of "don't let this happen to you" post and is something to really think about when business is down. I want to thank Sabrina Parsons, CEO of Palo Alto Software who drew my attention to this great post with a link from her Mo Read More

One of the most important keys to getting good placement in search engines is to get other websites to link to your site. Some of the techniques being used by online marketers and unscrupulous link-building "businesses" will build nothing but animosity for your business. Whether you do your own link-building, have one of your employees do it, or Read More

Getting visitors to your web site is only half the battle. To be effective, your web site has to be structured to help visitors easily find their way around. If it isn't, visitors will click on to some other site and never give yours a second thought. All it takes is some careful planning to make sure your visitors can navigate your site. Read More