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As passage of a health care reform bill seems more likely in the House and Senate, there is one small business interest group that is bucking the trend of criticism saying health care reform will lower costs for small business. When clicking on the link below please allow time for the full PDF form to download and scroll down to the beginning of t Read More

Ivana Taylor, CEO of Third Force, explains how to build a business network using tools like Facebook, LinkedIn, Twitter, Blitztime.com and QuoteActions. Perhaps more important, Taylor explains the theory behind the business network misunderstood by many business owners. In particular, she says business leaders must realize that "Social media is n Read More

A pretty common question these days is “which social network is the best?” - And to that I usually say - “the one that helps you meet your marketing objectives” - and in that regard, many are great, but for different reasons. LinkedInI really like some things about LinkedIn. It has always tended towards the service oriented professional, in my Read More

Online brand marketers seem to be somewhat blinded by this measure and this appears to be largely a hangover from the early days of the net when the pure novelty and the potentially serious ramifications of the “click through” first dawned upon us. In the world of direct response marketing, it seems that more tangible measurements have greater imp Read More

Practically every business must manage debt. For small- to mid-size companies, how much is too much? To find out, we tapped Eric Siegel, Wharton adjunct professor in management. Read More

Do you know the value of your viral/word of mouth marketing? Here's 14 metrics you can use that are actually meaningful for your business. Read More

The future of e-commerce is "social commerce" as online shoppers, particularly younger generations, are heavily influenced by social media and Web 2.0 technologies, according to Hill & Knowlton's Future of Commerce report. The report, which surveyed 600 US adults, found social media is "Word of Mouth 2.0" for younger generations, with youths Read More

Sure, online social media and social networking are popular, but they don't mimic the way we naturally interact. Why use Facebook or Twitter to tell friends what you are doing at the moment, when you can directly show them what you are doing and where you are doing it? Read More

The landscape of today's job market is shifting, and the shift favors individuals who are savvy in social media. Read More

As a small business owner or entrepreneur, do you take gender into consideration when developing design and/or content for any of your online or offline marketing, including the design and content of your Web site or blog? This question can also be applied to any social media marketing efforts in place within your company (you'll learn why in a fe Read More