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Taken from article: You must be wondering, why would anyone want to ruin their SEO? Trust me, I ask myself the same question whenever clients or prospective clients explain the things they've done to get themselves in trouble with the search engines. While there are abundant “how to” resources on SEO online, at conferences in books, newslette Read More

Marketers are working hard behind the scenes to make sure it's much, much worse in the future. Doing things like ... Read More

If a consumer were to scan her inbox of retail, corporate emails right now, each one would have a subject line that is an offer. Everybody wants the consumer's money, but nobody addresses the consumer's relationship to their company, though they can. Long-term, lifecycle emails train a customer into becoming a better one, and they enhance the Read More

Build up your backlinks with Web 2.0 applications and sites. Read More

Despite economic downturn, the online economy keeps chargin' hard! And there's room for growth, considering that the U.S. Dept. of Commerce says that only 3.2% of all retail is online. Would you believe that its never broken 4%? Read More

Apple's announcement of a $199 iPhone that supports critical enterprise features like Microsoft Exchange indicates a windshift away from Apple's traditional market skimming price strategy towards a market penetration price strategy. Read More

A new report issued by The Media Audit reveals that 43.8 million U.S. adults have read an alternative newspaper or visited an alternative newspaper's website in the past 30 days. The study, which compared past four issue readership among 117 papers across 88 U.S. Markets, reveals an average readership of 374,296 adults in 2007 compared to 362,938 Read More

For entrepreneurs, the importance of picking the right name for a company may rank second only to naming a child. Name consultants are paid millions each year to help decide what to call a company. Now one has come up with a test: San Francisco naming boutique Eat My Words, which has worked for Kinko's, Jamba Juice and other household names. I Read More

Ken Mitan is in jail. Thank goodness. He has stripped and destroyed many businesses, and likely destroyed lives in the process. The short of it is this: Mitan approaches a company that is for sale (usually valued at a few million) with a slick story. For a few years he used his own name, and then aliases. He would offer close to full price Read More

In this day and age, where education means everything, I'm finding this generation is lacking in the basic skills and drive to succeed. They're out there floating, checking things out, and when the right fit presents itself, they make their move. It's amazing to me that they operate this way - "Maybe I'll try marketing. Maybe I'll try Read More