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They're not your fans or followers: they're your *community*, so think of them like that instead. Incorporating your fans or followers into your brand, listening to their inquiries and making them feel like they matter by adopting their suggestions, featuring them on your page, engaging and rewardi Read More

At the NJTech Meetup in Hoboken, the former CEO of the Huffington Post, Eric Hippeau, discusses startup valuations. Read More

He said: "Sometimes life's gonna hit you in the head with a brick. Don't loose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is gonna fill a large part Read More

Today’s round-up starts with dismal news of a down IPO market but perks up with the revival of social media darling Spourter and a positive small business hiring forecast. Read More

The American Express Small Business Monitor examines the role of the economy in shaping tomorrow's entrepreneur. Read More

If your business is hiding out from the recession, think again. Prepare for growth with these bootstrapping methods. Read More

Most people don't take advantage of everything Google Analytics has to offer. Here are some ways we use custom variables to improve sales for our online shop Read More

Wondering how to make your small business' network more secure? Here are 5 security mistakes small businesses make and the basic steps to address them. Read More

It may look that way, however it could be you are missing the signs. Today business and consumer confidence has decreased, spending is down, people and businesses are more cautious. And that is good news. Here are a few marketing tips to make the most of these opportunities. Read More

As you may or may not know, I am a freelance writer and professional blogger. But, how did I get started? Here’s my early story. Read More