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If you think that e-mail marketing has become a dated marketing tool, you’re not alone. But whilst technology and web marketing in general may have evolved enormously, some of the old standards are just as relevant. Read More

What small business owners need to know about strict liability laws and how they can protect themselves from product liability claims. Read More

If your company is using social media, you’ve probably got someone in charge of it all. Perhaps one or two of your people handle everything, including promoting content, monitoring activity around your brand, responding to customer questions or complaints, curating industry-related news and trends, Read More

How to find the right hook
First and foremost, to write a good hook for your product or service, you must first identify your target market. For established businesses, this is fairly straightforward and can be answered in one question: Who are my customers?

We also ask ourselves Read More

Email newsletters are being reinvented by millennials who don't dismiss the medium as old-fashioned. Read More

We all know how important it is to build and grow an email list.

Every dollar that you spend on email marketing gives you an ROI of over $40. Read More

When it comes to SEO, keyword research plays a vital role. Not only it helps you increase your search traffic but also brings you more sales if done right. With this post, Read More

Are you blogging for money? I’m sure most of us are blogging for profits, not for fun. We are all searching for different ways to make money blogging. Read More

One of the industries that has been most radically changed by Instagram is also the least talked about one: the modeling industry.

Three years ago, models had almost no power. They were largely at the mercy of modeling agencies -- Instagram changed that. Read More

Sometimes entrepreneurs are so focused on making change happen for customers that they forget that continually changing themselves and their company is equally important. Some get stuck in a rut and get run over by competitors with new technology, like Eastman Kodak, and others get pushed into a cr Read More