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That was the question posed to the room at the recent Ohio Program Evaluator’s Group (OPEG) conference. Each of us turned to our neighbor and started sharing our own tips and tricks for keeping on top of our tasks at work.
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Needless to say, customer acquisition is one of the most critical factors that determine SaaS growth. So if you want to grow your SaaS business, you have to understand how you are attracting and converting visitors into customers.

For sustainable SaaS growth, you need to look at: 1) Customer acq Read More

One of the key strengths of top companies is the employees inside them.

Who they hire and how they hire them helps determine employee attainment, employee satisfaction, employee accountability, and employee turnover.
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When it comes to usability, one of the most important tools you need in your WordPress arsenal is a form builder. It allows your audience to interact with your brand – be it in the shape of general inquiries, support requests, or feedback. Forms can also be used for surveys that help you gain a dee Read More

Brands now need to find new ways of customer engagement. Pat Fahy, co-founder of Unicorn Xp, discusses the increasing importance of brand personalisation. Read More

Cemal Ezel, the East-Dulwich, London based social entrepreneur of Change, has been crowned the winner of  Lloyds Bank Social Entrepreneur of the Year Award 2017. Read More

Did you know that Instagram has over 700 million users? That’s a lot of people and therefore a lot of opportunity. Instagram also offers benefits that other platforms simply do not, particularly when it comes to engagement rates. The Instagram community is an active, friendly bunch and offer impres Read More

What's my #1 tip for social media marketing in 2017? Create more video content! And I'm not the only social media expert who thinks so. You'll find this and Read More

Instagram is a great platform to build brand awareness. And it's fun too. But how can you grow your audience on Instagram? This post detailed post shares everything you need to know. Read More

There are plenty of business opportunities that have a focus on sports that don’t necessarily require you to be able to run fast, shoot a basketball better than anyone, or even sink a 10-foot golf putt. Here’s a list of 25 business startups for those who love sports. Read More