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By Lionel Lopez

Having a good online job is one of the most popular options for individuals who prefer to stay at home and earn a living at the same time. Only home-based workers experience the convenience of lesser travel expenses and quality time with their family. Furthermore, setting your ow Read More

The rapid growth of smartphones has opened up many new business-boosting strategies for restaurants, cafes and bars who keep up-to-date with the latest technology. These days your customers are mobile so your business and its offer needs to be mobile too. Read More

Before you officially launch your website, you can already begin the marketing process for your site by creating and promoting a pre-launch “coming soon” teaser page. Read More

Are you seeing unusual number or statistics in your Adwords campaign too? Did your IT manager ask you to find out how you can optimise more your Adwords campaign? Here are the results from the series of testing. Read More

We all know that the job market hasn’t been great as of late, but that doesn’t stop candidates from seeking new opportunities. The majority of ... Read More

Direct mail is great for small businesses. It's the most reliable marketing tool small businesses have at their disposal. Make more money from your direct mail campaigns by nailing down your Unique Selling Proposition. Industry Insights' Joy Gendusa explains how to craft a USP. Read More

If your company is planning to revamp the website or develop a new one, make sure the web designers understands that you expect Google friendly layout and urls to be built into your website as part of the website development package. Read More

Are you unsure about the best way to manage your company’s social media presence? Here are 7 simple tips to help you get more traffic. Read More

Open-sourced web development platforms have many advantages over proprietary systems, and can provide you with affordable web designs without limiting your ability to stand out from the online crowd. Read More

I don’t have an MBA. I used to fear that this would put me at a disadvantage in starting my own company, but now I’m convinced that it may be the other way around. In some reputable surveys, as many as two-thirds of entrepreneurs felt that their entrepreneurial spirit was more ingrained than learne Read More