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Successful salespeople and business leaders inevitably learn how to close even those deals which present unexpected challenges along the way. Keep the following four tips in mind and you could find yourself making more deals than in the past. Read More

Marketing has changed beyond all recognition in the last couple of decades. Whereas cold calling used to be the way forward, now only 1% of all cold calls result in a meeting. It’s no wonder, then, that email marketing has become so popular. Yet, it’s still not a guaranteed thing. Read More

4 effective action plans you can use to boost your search engine traffic. Lessons from SEO School are here! The post includes empirical evidence about the effectiveness of these strategies. Read More

A big part of SEO is off-page SEO.

Off-page SEO is mostly about link building.

Link building is usually achieved through email outreach.

And email outreach is about email copywriting and etiquette.

Voilà: from SEO to copywriting.

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Marketing during a crisis isn't about empty and insensitive promises of support. Now is not the time to beat your corporate chest. It’s time to be seen as a valued corporate citizen. Read More

Every entrepreneur wants their business to succeed no matter the weather. This article showcases some business survival tips for entrepreneurs and how to survive a tough economy in a competitive market. Read More

In this episode, I'll reveal the 3 most annoying SEO bad habits many marketers and bloggers are guilty of. These are the habits that are preventing several websites from ranking higher on Google. Tune in to find out what these bad habits are and what you can do to avoid them. Read More

According to online marketing experts, the growth of digital commerce is bringing about a renaissance in the most important online markets. Read More

A 3-part content creation plan for finding and making content for the target group in your niche. A rationale and sample target client are also provided. Read More

Most of you realize that survival in business today requires grabbing hold of tomorrow’s opportunities with disruptive innovation, before your competition or a new startup gets there. The challenge is to create a culture of forward thinking in your company, and avoid the traps of following the path Read More