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Although DIY PR may feel uncomfortable at first, it is a smart + cost effective way for small businesses to gain credibility. Perhaps, you just need to look at it from a different angle.
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Do you ever find yourself stuck in the “blah’s,? For me, I usually feel this way in late fall when the darkness comes early, the leaves have fallen, and the sky is often steel gray. This is the time I question all my decisions and wonder why I am doing what I am doing. The grass can look a lot gree Read More

So if you’re looking to make some extra money, declutter your home, or simplify your life, here are 111 online platforms where you can sell your new and used stuff for money.
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Provide sales reps the autonomy they appreciate and the personalize rewards and recognition for the small successes they achieve everyday. Read More

Hashtags are everywhere- on social media campaigns, posts, and advertisements-online or off-line. Marketers seem to embrace every possible tactics that will benefit them. Hashtags enable marketers to drive customer engagement, increase brand awareness, and encourage participation.

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Selling features rather than benefits is without doubt one of the most common content and copywriting errors.
Here's how you actually start converting your prospects. Read More

There are a number of offline and online marketing strategies that can help boost your business brand and connect with potential customers. Here’s a closer look at four of my favorite tactics and a couple tips to maximize your efforts from them. Read More

n a 2014 study done by Comscore Future in Focus, it is quite evident that Google remains to be the leader in the United States when it comes to search engines, accounting for more than two out of every three searches done by users. Though Search is one of the more mature areas of digital marketing, Read More

As an entrepreneur, you may at some point consider getting a business partner or co-founder. Maybe you miss working with a larger team that complements your skills, or perhaps you are trying to broaden your market or expand your clientele. Whatever your motive, you should know that business partner Read More

As an entrepreneur, it’s never too early to set the culture you need for a thriving business, as well as thriving employees, customers, partners, and vendors. In fact, in my experience, cultures are very hard to change, so if you don’t get it right the first time, the road ahead will forever be dif Read More