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Consumers value authenticity and seek out brands striving to make a genuine connection. Here's a close look at three businesses who do a great job telling their brand story through product packaging. Read More

Your company’s logo is the visual figurehead of your brand. It’s important to get it right. Here's a deep look at the psychology of logo design and how fonts, shapes, lines, colors, and composition can affect how a logo can influence purchasing decisions.



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Influencer marketing, if done right, can help your startup or small business grow your audience, improve sales, and expand brand awareness through social media. Here's how to do influencer marketing right.
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A strong business name identifies your business, tells your customers and prospects something meaningful about your brand, and helps to differentiate your business from your competition. Here are 4 reasons to consider renaming your business… and 7 tips to help you pull it off successfully.

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Every day, another app or service is unleashed on the world that claims to increase your productivity, corral your to-dos, or assassinate your procrastination. But rest easy, because we’ve collected 12 of the latest and greatest productivity products here for you to check out.



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You need to have marketing strategies in place for millennials and their generational successors. Here are 5 key differences between Generation Z and Millennials, and a look at how these differences will impact your business.

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The essential facts and statistics to help you understand what being an entrepreneur really looks like, how you can increase your chances of success, and what you can expect once you start living that startup life.

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Canada is one of the best countries in the world to start a business. Here are the best and brightest cities in Canada for startups and entrepreneurs. Read More

If you’re considering starting your own business, you owe it to yourself – and your future employees – to ask yourself if you’re cut out to be an entrepreneur. Do you have these seven essential entrepreneurial traits?

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Businesses need to leverage every strategy and tactic they can to effectively market on social media. One of the most important strategies: investing in good design. Here are five proven ways good design can amplify your content marketing strategy. Read More