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I was reading a post by Nick Stamoulis on Business2Community about making your website a brandable entity. In the process of leaving a comment I was reminded of an old website analogy…

Your website is like a restaurant. Google is the busy corner location on which every restaurant wants to open. Read More

What does your company do to inspire innovation? Here's one of the most important lessons from Steve Jobs on how to put people before product and how this strategy helped shape a new generation of communication. Read More

LinkedIn is probably best described as your résumé on steroids. It’s where you need to be as a professional to establish social relevance in the business world. It isn’t the only social media tool that’s useful for business, but it’s certainly one of the most widely accepted.

So, how do you make Read More

What could you do to set yourself apart? to transform your booth into something different? Well, what about taking advantage of the fact that these people are carrying cell phones?

You may have heard about QR (Quick Response) Codes and SMS Marketing. You may remember such Wood Street Journal pos Read More

Content Marketing, Be a Resource and See Success
What is content marketing?
“Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” – Wikipedia

According to Go Read More

Adobe Flash is a “multimedia platform used to add animation, video, and interactivity to web pages.” – Wikipedia.

It’s been very useful to developers for many years. At Wood Street, we’ve used it to develop all sorts of things… animations, video, eCommerce apps, presentations, Interactive CD Rom Read More

Web design is still important. Don’t believe me? Do you buy a car based solely on performance and safety ratings? Do you wear clothes simply because they won’t fade in the wash or because they’re double stitched? Do you look at a soft drink’s ingredients before you notice their packaging? Nope. (If Read More

What is content marketing?

“Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” – Wikipedia

According to Google’s Eric Schmidt “, every 2 days we create as m Read More

It’s all over the news; the end of Facebook is near!

Is Facebook headed the way of the Dodo like MySpace, Friendster, etc? No, at least not anytime soon. It is still very much a social media powerhouse. But Facebook is not invincible and it certainly cannot sustain perpetual growth.

According Read More

How can Text Messaging and Mobile Web Sites be a powerful Mobile Marketing Combination? Let’s start off with the basics:

Text Message Marketing

This is when you use a 5 or 6 digit shortcode to create an interaction between your organization and your audience. The user will be instructed to te Read More