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It’s the beginning of a new year and people are evaluating their lives and determining what to change in order to improve. This also makes it a great time to evaluate your online life, including social media. Allow me to introduce the 5 W’s of a social media audit… Read More

You may have read my previous article about reviews - Creating a Review Cycle for Your Business. As the Internet grows bigger the chances that someone somewhere is reviewing your business online is greater. The small business owners I advise are proud of their business and want to do the best for t Read More

As expected, I’m seeing lots of “2011 in review” and “predictions for 2012″ posts in my reader and inbox. One topic that’s showing up again and again is Panda. If you’ve not heard of Google Panda, here is a quick overview straight from the horse’s mouth… Read More

At Wood Street, we talk a lot about design, user experience, conversion, SEO, and the like. We sometimes assume that everyone is as passionate about this stuff as we are. And for the most part, our clients really are.

But, I was reminded of something at the SocialFresh conference, during the mob Read More

What do you think of when someone says “mobile marketing”? Smartphone apps? A mobile website? QR codes? While these may be the first thoughts that pop into your head, they may not be the best first steps in mobile marketing. What’s about good old fashioned text messaging? You know, that technology Read More

At Wood Street, we talk a lot about design, user experience, conversion, SEO, and the like. We sometimes assume that everyone is as passionate about this stuff as we are. And for the most part, our clients really are.

But, I was reminded of something at the SocialFresh conference, during the mob Read More

Web Accessibility is a moving target, or more precisely, a game of Whack-A-Mole. Just when you think you’ve covered the issues, another pops up and requires your attention. In some cases, it can turn out to be an issue you didn’t even know existed.

Hopefully, you’re prepared to respond quickly Read More

Content Marketing is the latest in a long line of online marketing buzzwords. So, what does it mean? Junta42 has one of the best definitions…

“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined a Read More

Harness the Power of Your Happy Customers

The best form of marketing for any business is when an actual human being validates the experience of the product or service. There will always be times when customers may not have the access to another human being to talk directly and get a recommendati Read More

Exhibiting at a trade show is intense. In the span of a few days (or hours!) you have to create a temporary storefront, artfully display your wares, and engage those who stop by in a meaningful way. You can’t do it alone. You can’t afford to send your entire staff to the show. But you can leverage Read More