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In a primarily digital environment, audiences are clamoring for higher-quality content than ever, accessible through mobile devices. With a preference for free over premium content, publishers must find a balance between what works in terms of profitability and what users will be comfortable with, Read More

No industry is ever same from one year to the next. Different visions, new CEOs and market trends all have an influence on what the 'next big thing' is going to be. 2016 is bringing change for many industries, though some are not as obvious as you might think.Last year we witnessed the rise of 3D p Read More

Consumerism is continuously on the rise, creating the perfect playground for all business-minded individuals looking to make a claim in the multibillion-dollar ecommerce industry. More than that, 2016 is the consolidation of the mobile era, which suits ecommerce companies very well. It is predicted Read More

Social media is here to stay in the marketing world and, by all accounts, it will only further penetrate all aspects of life and work. As we enter 2016, many social-media experts are already forecasting the direction of social media in the new year.

From generating leads to protecting your reput Read More

"There are many words that can be crammed in front of “content marketing” or “copywriting.”

There’s “data-driven content marketing,” “conversion copywriting,” and “customer success copywriting.”

But by far the most frequently used (and abused) term among non-copywriters is “SEO copywriting.” Read More

Businesses, entrepreneurs and employees can benefit from a wide variety of digital technology set to explode in 2016. The ability to leverage technological advances is a crucial element to the success of small businesses. Some of the most disruptive innovations over the past few years are creating Read More

Marketing ideas are floating everywhere. Tips and tricks of social media lead generation are plenty across the web. There are also some great articles on it with a handful number of resources to motivate you to do a better job. Read More

In the last twenty years, e-commerce has entirely revolutionized retail. It went from being an essentially non-existent business model to becoming a potential threat to the traditional mall as we know it. Jeff Bezos shipped Amazon’s first ever online book sale in 1995, and we consumers have never l Read More

Businesses have been accumulating data for ages. Data is used to drive the decision-making process, and helps optimize workflows, marketing, product delivery, and customer relationship management. High-end computing has made data analysis more accessible, although it has not always been an elegant Read More

For the first time in several years, humans now account for more Internet traffic than bots, but bot activity is increasing at smaller websites. Read More