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It’s easy for small businesses to feel like their brand-building strategy is at a disadvantage to those produced by global companies, but expensive campaigns aren’t necessarily better. Here are three ways to benefit from being a small company. Read More

Budgets for marketing are always tight, but these last few years, well, they’ve been stretched beyond tight.

marketing budgetSo, how do you decide where to invest the little money you have. Read More

Interview with the founder of Feedblitz Phil Hollows on building an email marketing company, email marketing tips for you and the start up a month-long contest to win email marketing for LIFE. Read More

You need to get people talking about your business. Period. Your product/service must offer an experience that compels customers to talk about you and recommend your business to their network of contacts. Of course, there’s a flip-side to this equation and that’s when someone has a negative experience with your business and they decide to share that information on social networks. If you exp Read More

What’s your biggest hidden asset in your business? Here's a 4 Step system to tap your biggest hidden asset in your local business. Read More

In the construction and mechanical industries workers compensation insurance (workers comp) can be a severe expense. Read More

Getting startup funding is one of the biggest challenges facing any entrepreneur. The obvious starting place is the banks, but most are not lending to anyone. So what can you do to get cash? Read More

The top thing that helps to get you listed on certain keyword searches on Google is content. This article will help you increase your chances of getting found for specific keywords. Read More

The final building block in our marketing tactic model is the Follow Up block. As accountants, lawyers, and other service professionals, we tend to, as my fellow Duct Tape Marketing coach Bill Doerr is fond of saying “meet people by... Read More

Try to recall how it was, when you had to do homework. When did you start to do this? One night before? Two nights? Probably not earlier. Read More