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When is it a good idea for you to change the brand identity and public image of your company? Perhaps you've had troubles with customer service? Quite possibly you may simply think your customers are bored and you're ready to spice things up and get noticed. Or maybe there was a deeper scandal that scarred your company and you want to put all that Read More

Here is a complete checklist to help you develop all the elements of a good story for the news media. Many small businesses are still confused about how to develop a really good story. Use the following point system to figure out just how strong your story is. Read More

Here's a good blog post about how to get your news story in the news media and on television. Read More

June is DIY Marketing Month and Understandingmarketing.com is having a big giveaway for small businesses. Starting June 1, 2009 enter to win prizes to help you. Read More

Chat recap for #smbiz twitter chat on how to create a webinar. Experts from WebEx, Ragan Communications and Rally Point Webinars, discuss technical aspects of setting up a webinar, promotion it, best practices for speakers, paid vs. free and follow-up for sales. Read More

Here are some great tips and lots of background information on how to prepare your small business for a disruption through emergency. Read More

Discussing what PR is, what it isn't, why you should be doing PR and how to do different PR tactics to promote your business, product or service. Great resource for small businesses who are looking for "do-it-yourself" public relations info. Read More

Here are some really great tips to help restaurants - and small businesses - use social media in their marketing. Read More