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You can never have enough time to talk about how to leverage the Internet to engage a local audience by utilizing local marketing strategies. UnderstandingMarketing.com can't underscore enough the importance of having a strong local search marketing and local online marketing strategy. Here are several tips to help any small business with their lo Read More

Small businesses are dangerously vulnerable to malicious cyber attackers that are capable of taking down e-commerce systems, and worse, stealing customer data. Cyber attackers have also been known to prey on smaller organizations to hijack their identity and commit fraudulent activities. Worse, some reports indicate social media and Twitter accoun Read More

Following is a recap of the #smbiz Twitter chat on small business finances with expert panelists @yourowncfo @qbguy: @smbiz Q1 How much time should a small business spend focused on finance bookkeeping? #smbiz @stephaniethum Q1 Perhaps the answer depends on the size of the #smbiz. I am small but I do something in that realm every day to keep Read More

Have you heard about MacSpeech Dictate? It's a speech recognition and dictation program that takes what you say and turns it into words on your Mac screen. Speech recognition and dictation software applications have been around for a while, but many users have complained that earlier editions are hard to use or the programs won't pick up your norm Read More

Small businesses in Lee County, Florida (Fort Myers), are all a twitter over engaging with locals above and beyond the traditional means. As discussed in a News-Press story, small businesses are using Twitter to promote lunch specials, entertainment information, weekly activities and even Tweetups, which merge the online world with the offline wor Read More

Women entrepreneurs are increasingly growing their ranks in the world of small business. Today women business owners are a significant part of the small business world. And now more than ever, women entrepreneurs aren't just starting a business, they're doing a great job staying in business. Read More

John Sternal, guest author at Small Business CEO, lays out some basic ideas about how your company can get PR. Frankly, from my perspective after 18 years on the other side as a reporter, his suggestions for getting stuff into the paper seem a bit naive. One of the key things anyone with something to promote must learn is that press, both traditio Read More

So, what's my secret? It's public relations — and you can do it too! That's right. By using public relations (PR) in key media venues, you can promote your services and expertise fast — without paying for advertising. But even better than the free advertising is the third-party credibility that comes along with it. Read More

PR agencies, large companies and small businesses all have the need to announce news through a press release, still a great way to gain media exposure and PR. Once those releases have been written, it's often a wise idea to distribute the press release over a newswire (which makes your news available to thousands of newsrooms and reporters all ove Read More

Customer loyalty for a small business is as much about brand perception as it is about brand behavior. Your loyalty efforts can go a long way towards bringing people back into your store, but you can't expect their return alone to bring profits. For that you need to continue driving value, service and incentive, sometimes all at the same time. Read More