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Having been live for only a year, we'll gladly take a moment to pat ourselves on the back for making Blog Rank's Top 100 list of small business blogs. It's certainly an honor to be in the company of such well-respected blogs that have not only been around for a lot longer than ours, but who also are viewed as some of the most well-respected blogge Read More

The numbers of the third quarter GDP have been announced and it's official: We've “escaped” the worst recession since the Great Depression. I place the word escape in quotes because, as we all know, it doesn't really feel like we've escaped. Some pundits argue the strength of the economic turnaround, which has been fueled largely by government sti Read More

Small business owners and entrepreneurs are sold on social media. By now the vast majority know it is a tool they need to use for building community and promotions. But the “how” is still a lingering frustration for many of them. Read More

There is an advertising war taking place in South Florida and things are really heating up, which is funny because the war is between two local air conditioning companies. The first company, Air Around The Clock, put up a number of roadside billboards with a campaign telling motorists “Your Wife Is Hot—better get your a/c fixed.” Pretty clever I m Read More

A brief 10-step approach to help business understand Twitter a little more and highlight the way in which it can support and enhance a customer relationship management strategy - at very little cost. Read More

Starting a social marketing campaign can be a daunting task for a small business owner not used to online marketing. When done the right way, social marketing can do wonders for a small business, start-up or entrepreneur trying to build buzz on a shoestring budget. Here are eight things to keep in mind and help you get started: Read More

When choosing the colors of your business and the ensuing web site, blog, marketing campaigns/materials, don't just pull out a color wheel and spin it to win it. No, you've got to put a little more thought in than that. Believe it or now, there is a big psychology game when it comes to colors, products and buyer behavior. I'll put it to you anothe Read More

The majority of small businesses realize the importance of having a solid Web presence that leaves a positive and lasting impression on customers. Many fear, though, that a professionally designed Web site will cost more than what's in the budget. After all, it's easy to look around and find lots of companies that have beautiful Web sites that cam Read More

Virtually every single small business or entrepreneur carries his or her entire life on some computer or laptop. Whether or not this is a smart idea, it's a fact and one that can't be denied. But like everything else in life, stuff happens. Computers are prone to crashing. Everything from virus attacks and theft, to natural disasters and hard driv Read More

Logos are a significant part of the marketing of any small business. Entrepreneurs should understand what to look for when developing a logo either for their business or for any visual brand mark for a marketing campaign being developed. Below are some great tips to keep in mind when developing a logo. Read More