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We here at UnderstandingMarketing.com hate to pile on to all the talk surrounding Tiger Woods and his “accident” that occurred during the Thanksgiving holiday. But since it could potentially be small business PR help and a case study that entrepreneurs can learn from, we’ll have no choice but to join in on the discussion. Read More

What is your small business branding theme for this holiday season? Do you have a specific promotion planned around your company and products this season? If you do, is there a unique design in place to tell the visual story behind the promotion? Have you focused on selecting the right colors or font for your design? Is your company's logo and bra Read More

Imagine getting in your car and expecting to get to your destination without gas. Silly, right? Now, imagine trying to create a successful business without marketing? Hmm—see where I'm going with this? Read More

Are you one of the many people out there looking to start a business? Or maybe you have just launched your own start-up company and are always on the lookout for some valuable advice. In either case, you've got to check out Ben Parr's fantastic list of 20 great resources to get your start-up off the ground. You can find all kinds of great informat Read More

It's great to know you're doing public relations for small business, especially if you're an entrepreneur looking for publicity and increased media exposure. Getting public relations for small business is always a great way to boost your credibility and marketing in front of your customers, but also through the eyes of the media. Read More

Whenever speaking at a seminar I harp on my audience to use social media to create dialogue with their connections. The entire point of social media is to foster two-way conversation between users. If you try to use social media to simply push out your message you will immediately be ignored or worse, ridiculed. Read More

Focus on Customer Excellence, Sustainability, and Quality and mean it! Over the last decade retailers like Wal-Mart have evaporated margins, chased away U.S. manufacturing and brainwashed the consumer to believe that cheap is good regardless of quality or service. Read More

We're reading a lot more these days about the global economy coming out of its hibernation. Whether or not this is true, and just how much we're waking up, we'll avoid that debate in this arena. That's for a different kind of expert. What we will do for you here is offer some advice on how you as a small business owner can be your own social media Read More

All signs point to an increase of small business Facebook marketing. The facts do not lie: there are now over 300 million active users on Facebook, and Facebook is providing a cost effective marketing medium to reach those users during this recession. Not long ago, Facebook made public their intent to make the website even easier for businesses Read More

There is a conversation happening online. More than any other marketing method in the course of history, small business has the upper hand in the arena of social networking over big corporations. Read More