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In business, there are those who seek the next innovation. But in the public there are also "traditionalists" who like things just the way they are. The "New Coke" fiasco of 1985 presents valuable lessons to business-owners, advertisers, marketers and freelancers alike. Sometimes it's no good to mess with tradition! Read More

By 2020, 70% of small to medium-sized businesses will be owned by women over 55. What are the factors involved in the push and pull dynamic and how can women use them to determine if owning or starting a business is right for them? Read More

"It is not death that a man should fear, but he should fear never beginning to live."- Marcus Aurelius It makes sense to forecast possible danger in the world and then step carefully. So can one be too cautious? Yes!



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Theresa Carey at Small Business Computing.com takes a look at QuickBooks Premier 2010, the latest generation in the popular small business accounting software. If you are thinking about upgrading your accounting software or getting into small business for the first time, check out Theresa's review first to determine whether or not the latest QuickBooks software is the right small business account Read More

Holiday shopping is in full swing as we inch closer to the seasonal holidays of late December. If you're a small business owner or an entrepreneur with a Web site, how are your online marketing strategies doing so far? Read More

Offering genuinely valuable information is one of the best ways to strengthen bonds with existing customers and reach out to new ones. Here are five strategic ways to do it. Read More

To make the most of social media and create an Internet presence that will keep your business thriving in a down economy, Steve Fretzin, founder and president of Sales Results Inc, offers these tips. Read More

Your color palette is an important aspect of your brand identity, as it contributes to your visibility, credibility, and memorability. So how do you determine the right colors so that your corporate identity sends the right message to potential customers? Erin Ferree, founder of elf design, recommends choosing these kinds of colors. Read More

An upset customer calls to complain about a product or service, and you’re caught completely off guard. How do you react? According to Maribeth Kuzmeski, author of The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life, you can use this opportunity to truly connect with your customer and build customer loyalty. Read More

Niche marketing programs are very visible within a company. Kevin Clancy, Peter Krieg, Steve Tipps, chairman, president, and senior vice president, respectively, at Copernicus Marketing Consulting, offer these nine tips to help improve the stature — and performance — of marketing within your company. Read More