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It is the mission of Copernicus International Consulting to help clients achieve the above vision through considered market analysis, careful strategic planning, lean manufacturing, statistical, and quality assurance methods and a sales and marketing strategy that creates a position of real competitive advantage. Read More

10 years ago we dreamed of the advanced technology of the future and all the possibilities. Little did we know that we'd be getting less, instead of more, when that future came. Following are the 5 reasons you were better off buying a computer 10 years ago. Read More

True salesmanship in retail is all but disappeared in most sectors of the industry. Customer service and merchandising seems to rule the day at the mall. Not that customer service and merchandising aren't important, mind you, but what about the ancient art of face-to-face selling? Read More

Cindy King's blog & Twitter interview with Martin Lindeskog. Cross-cultural & international questions and answers. Read More

The key to addressing a crisis is to approach it with calm and forethought. Think about your options and take the time to formulate a plan. Don’t jump into the fray until you’ve thought the response through. Read More

How to conduct live multi-guest video broadcasts so you can do this on your own with social media integration. Very useful to get a grasp of this idea for your business Read More

Doing your own PR and marketing may take up some of your day but it can be worth your while. It can help you save money and establish a relationship with others that you meet while networking your business. Read More

If you work from home or if you're thinking of working from home, make sure you read this to get some great advice. Great tips from others who are working from home. Read More

Some people don’t like communicating with a company logo. But when a company offers a pleasant look and feel, and tweets out information of value to customers, then it is possible to connect with them. Here are 7 suggestions (along with some Twitter examples) for establishing a rock-solid corporate culture on Twitter. Read More

The final in a series of ten posts on sales effectiveness describing the 10 essential attributes B2B sales reps must possess in order to succeed and the 10 opposing ideas that are also essential to success. This post focuses on representing the company’s brand vs. representing their own brand. Read More