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I found this guerrilla marketing idea and wanted to share with all the small businesses out there that needed a creative jolt to their guerrilla marketing thinking. Here's a neat idea put on by Mentos. This tactic shows a cutout of kids and people blowing gum with the Mentos logo clearly marked on the bubble once it is fully inflated. Read More

Are you doing any kind of target marketing for your small business? More specifically, are you employing any kind of new technologies available on the marketplace that identify specific groups of people who visit, or even shop, on Web sites? Collecting data on these individuals may be a valuable way for you to target your online marketing efforts. Read More

Here is a discussion along with excellent tips on how to develop email subject lines that help you stay out of the spam filter. Read More

Here's an update on the story of the cereal maker we blogged about the other day. You'll recall that this particular company, now identified as Kellogg's and its Cocoa Krispies cereal, was being questioned for a marketing claim it used in big letters across the front of its box saying the cereal “Now helps support your child's IMMUNITY.” Read More

Are you using Facebook for business? Millions of people have flocked to the popular social networking Web site for personal reasons, but businesses - especially small ones - are increasingly using the service to connect with customers. What's great is that Facebook allows companies to interact with customers, not just push sales promotions and spe Read More

Here are useful tips to help any small business or entrepreneur be more effective at making cold calls for increased sales. These are tips offered by seasoned sales experts. Read More

CIT Group, Inc., arguably the largest bank and financier to small business and entrepreneurs, is headed for bankruptcy possibly leaving millions of small businesses, entrepreneurs and startups in the dark. Small firms hoping to leverage the bank for loans on everything from daily operations to expansion just got the rug pulled out from underneath. Read More

Looking for a great way to generate some priceless publicity for your company? Breaking a world record and getting your achievement (and company) into the Guinness Book of World Records is always a good idea. Read More

You've heard them all before. Some companies say they're the best this or the highest quality that. Some companies use marketing claims to say they're the best price or the proven choice among moms. Whatever claim you want to make for your small business, make sure you can back it up. Read More

I came across Michelle Bowles' post offering tips to help corporate blogs stand out and I thought it would be a good idea to review the tips and also apply here to a small business audience. No doubt small business and Corporate America have plenty of differences, but there are things we can learn from Corporate America and vice versa. So let's fi Read More