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We all want the American Dream - to take a hobby or a personal interest and make money from it. all successful entrepreneurs will tell you it's a wonderful feeling, but not without hard work. Read the following 12 tips carefully as they can go a long way towards helping you achieve ultimate entrepreneurial satisfaction. Read More

Most small business owners and entrepreneurs now realize it's important to have a presence on the Web so that your customers can learn more about you and even shop for your products online. But just being on the Web isn't good enough. You also have to be an authority on the Web. Think about your company for a second. What ever widget you sell y Read More

Following is the recap from the #smbiz Twitter chat on Virtual Assistants for small business. Special guests were @mmangen @virtualraven @dawntrenee @tara_nelson. @smbiz Q1 Explain what a virtual assistant is and why they can benefit a small business? #smbiz Read More

When you went to your last dental visit did you sit in the chair and wonder what kind of marketing the doctor was doing to drive business? I bet you didn't. And neither did many of the dentists. A severe recession will change all that and many dentists are now stepping up their marketing efforts to include traditional marketing, public relation Read More

There may be some signs pointing to an economic rebound but that doesn't mean small businesses and entrepreneurs shouldn't shop for great deals for their business or marketing needs. I've put together some great deals below on everything from Mac computers for less than $1000, to all kinds of printing, supplies and promotional items that can help Read More

The Wall Street Journal's Boss Nation ran an excellent column recently pouring over Census data and how it relates to businesses and workers here in America. I had a feeling we were heading towards an Entrepreneurial Nation but boy, we are steamrolling in that direction. The current economic free fall (well, hopefully at least the free fall is ove Read More

Starting a new business? You probably already know how expensive it can be to market your new start-up. From emails and Web design to Pay Per Click and printing, your costs can add up quick. There are hundreds of ways to market a new small business on a shoestring budget. Let's take it in a bite-size portion and talk about 10 of our favorites. Read More

As a small business owner or entrepreneur, do you take gender into consideration when developing design and/or content for any of your online or offline marketing, including the design and content of your Web site or blog? This question can also be applied to any social media marketing efforts in place within your company (you'll learn why in a fe Read More

A wonderful colleague of UnderstandingMarketing.com, John Jantsch from Duct Tape Marketing, recently blogged about the Return On Investment (ROI) of social networking for small business. In his blog post, and as to be expected, he mentions that virtually every small business owner and entrepreneur asks about measuring the success of a social netwo Read More

Once you've spent time developing a great search engine optimization (SEO) and Pay Per Click strategy, you want to then measure the success, right? Also, you obviously want to drive all of those people who click on your keywords to some kind of destination, right? Well if you simply direct them to your Web site home page, how will you know specifi Read More