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Launching a small business is a time-consuming and overwhelming experience. All of a sudden you are expected to be an expert, not only at whatever your specific market niche is, but also at all of the little details that go into running a business. For example, I had never used Quickbooks. Heck, I had hardly even balanced my checkbook! Read More

Every small business owner at some point has to realize he/she is competing against a larger corporation that owns a significant share of the marketplace. You can either continue to carve out your own niche and be David vs. Goliath— —or David can partner up with Goliath. Read More

The role of a press release (also referred to as a news release) is to make an announcement of something that's happened to or within your company. Companies that try to develop their own press are often tempted to use press releases as a promotional sales tool. Be careful as this can anger many of the media contacts you've worked hard to cultivat Read More

The age of new media is here. The latest buzz in marketing focuses on social media, internet promotions, FourSquare coupons, and Augmented Reality web cam scanners. These are all incredible advances in technology and great ways to connect to your consumers via the internet. It is essential for any business to stay current and involved with new med Read More

There have been some rumblings recently between the U.S. Chamber of Commerce (a big proponent of Small Business) and President Barack Obama's administration and proposed bills. The Chamber of Commerce has operated for 97 years on a simple principle of free enterprise, where there is very little government intervention. But President Obama has intr Read More

Now that virtually the whole business world is online let's take a time out to reflect on our Web presence to see if there are specific places we can sharpen our small business Web site. Below are 14 areas many entrepreneurs may not actively think about to improve their business Web site. Read More

If you watch any kind of TV and pay attention to the ads — the images, the sounds, and the appeal — it's all very youthful — cool, fresh, and relevant. Major brands like the Pepsi's and Starbucks of the world 'get it' and have made it a PR/marketing best practice for many years to tap this market. There is huge importance of tapping into the you Read More

Health insurance costs and proposed legislation for future health insurance options are a continuing source of frustration and pain for millions of small business owners and entrepreneurs looking to grow their operations. As health costs rise for small business they may be faced with the unwanted task of laying off even more people to avoid the co Read More

The ability to generate press coverage can elevate your business to a higher level of credibility and even sales. Press coverage is great because it helps you market your company to a specific audience but also provides excellent third-party credibility for your small business. Here we show you how press releases can be more compelling. Read More

One of the areas we always receive a ton of questions is in the world of branding. It's one of those areas of marketing that everyone's heard of but if you ask them to explain it (or how to do it) they give you kind of a blank stare. Here are some branding tips for small businesses and entrepreneurs: Read More