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The new year has just begun but I’m already longing for the good old days. What ever happen to all those cause marketing promotions I raved about in years past but have disappeared? Will they ever return?

Here are three promotions that I think deserve an encore. Read More

Selfish Giving's annual list of top cause marketing promotions included 'Negroni Week," which involved over 1300 bars and restaurants in 46 states.

Participating bars and restaurants got to choose the charity to receive the donation - usually a buck or two from the sale of each Negroni cocktail. Read More

Last week, the Wall Street Journal published an article on how small companies should give to charities. The article included some good, basic information. But small businesses will need more than the basics if they hope to help nonprofits. Here's how small companies can really help charities - and Read More