BizSugar.com › User › kaleidico › Voted

Businesses are engaging nowadays more and more in online marketing strategies. They are making efforts to implement a good search engine marketing strategy, struggling to get members on social networks and to keep them engaged. However, there is still the question of which metrics should be monitored from your online reputation management strategy, which are the ones important to monitor the ROI Read More

Ever wonder how big businesses are leveraging social media? Burson-Martseller recently released a report highlighting the Fortune Global 100 companies and how they are using the newest tools of the web 2.0 world. Read More

The Altimeter Group today released a new report on Social CRM and while analysts release reports all the time, this is different. The report is free to read and share under Creative Commons and this is a big disruptor, one that reflects the socialization of information and the spirit of social media. Read More

I can’t think of too many people I would less like to be around than the “idea guy” or the “I thought of that guy.” And two of my favorite blogs have called them out.

I have nothing to add. I’ll just point you to them... Read More

This is attribute #6 of the Top Ten Attributes of a Guerrilla Social Media Marketer. (unedited excerpt from my upcoming November 2010 book published by Entrepreneur Press and co-authored with Jay Levinson):

#6) Free and Variable

It is important to use free digital give away’s that have real value and customer benefits. Then of course we need a variety of paid options to upgrade to. One size Read More

Many businesses don't think about reputation management until a crisis has actually occurred. Waiting until your business is swamped with negative buzz puts your brand is serious trouble. Read More

Creating an online marketing budget can be tough by itself but when you add in all the possible tools to keep your company efficient it can really consume your time. Here are important questions marketers should ask before investing in social media monitoring tools. Read More

With online collaboration the flexibility to assemble virtual work groups is a reality. Before you choose your provider here are five things we think you should look for. Read More

Some developments that are worthy of our attention and will affect how we do things in the social mediasphere over the next few years. Read More

The new edition of the book isn’t just a rehash of old content. Scott has extensively rewritten the book, updating it to accurately reflect the latest opportunities to connect with buyers online. When the first edition came out, Twitter didn’t exist and Facebook was still very limited — you needed a .edu email address to sign up. Scott has also pulled in new examples, many of which came from peop Read More