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Here’s the catch, in trying to please everyone you end up pleasing no one. There isn’t a product, service, or blog which would suit each one of us. Today just a few words about reader persona. About an imaginary character, a made up man, a person, who reads what you write about on your blog. Read More

There isn’t a product, service, or blog which would suit each one of us.

Here comes the concept of buyer persona. An imaginary character, a made up person, someone, who buys your products or services. Read More

You may like it or not, but you will have chargebacks in your web business. I’m sure about that.

Even if there is no chance to reduce the number of chargebacks to zero, there is a couple of tricks that could reduce it to minimum.

Let’s have a look at them. Read More

Pricing page is one of the most important pages of your SaaS website. That’s the place where people decide if they want to use (and pay for) your service or not. Read More

I've just looked through my notes and I've found 10 (not so new, but still very interesting) articles, that every entrepreneur should read. Read More

If you want to start selling online, there’s a good chance you’re thinking about opening your very own online store. But how to do it? Should you use a ready-to-go ecommerce platform or create your own system? Or maybe there’s another way and a webstore won’t be the best solution for you. This is e Read More

If you want to accept card payments with a mobile device, you'll probably end up with Square or one of similar solutions. But what if we told you it was possible to do it just with an app instead of additional hardware...? Read More

Credit cards or wire transfers? Which is better for your e-business? What are the pros and cons of both methods? Read More

Reaching new customers is not an easy thing to do, especially when you have little experience in direct sales or don’t have a huge database. Here are a few tips that will boost your B2B sales! Read More

Do you get many chargeback requests? Here's a list of 22 simple tips that will help you prevent them! Read More