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In recent years there has been a lot of interest in using design thinking as a strategy to help companies become more innovative and create user-centric products. A 2014 study by the Design Management Institute really drove this home. Read More

With the 2016 election heating up many entrepreneurs may begin feeling pressure to voice their political opinions. But could taking a stand on the issues be bad for business? Read More

LinkedIn is not only for B2B! With this article, I'd like to give you a new perspective because I realized that this B2B term sometimes creates false ideas Read More

My new book, The Content Marketing Coach, is finally here, and today we’re sharing some insights from the book to answer the question “why content marketing … and why now?” Read More

For publishers, keeping users happy with relatable advertisements is no easy task. Think of all the ways in which ads consume user screens from across desktop computer and mobile phones - this triggers an often frustrating digital experience.

This constant challenge is further exacerbated by th Read More

There is a question I am asked often.

What social media network should I be using? And guess what? Everyone wants a black and white answer.

The reality? Read More

I’ve spent the last 12-plus months talking with enterprise marketers from around the globe to get a handle on where the content marketing industry is going. Through that process, in combination with our ongoing research, the CMI team puts together the schedule for Content Marketing World 2016.

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It isn’t that you and your business don’t have anything worthwhile to share… but like other marketing techniques, we tend to get stuck in a rut. Read More

If you're doing any of these 'influencer marketing' strategies, please stop. Find out 7 better influencer marketing strategies you should be doing instead. Read More

Small business owners know the power of personal connections. And connecting online via social media has never been easier or a better way to market to potential customers. With more than 78% of people with a social media profile in the US alone, now is the time to reach your audience via various s Read More