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It would seem that with all the business and financial experience amongst the six sharks on the popular reality show Shark Tank–a show that features business pitches from entrepreneurs who are looking for an investor–they would be able to sniff out the entrepreneurs who have potential every time. A Read More

SEO and content marketing extremes help no one but consultants. An integrated approach helps brands attract, engage and convert more business than SEO or content alone. Read More

Search Engine Optimization (SEO) can be a cruel process to follow: just one wrong step can render all of your efforts a complete waste of time. Read More

Are your processes or systems cast in stone? Or do they have the flexibility of gymnast to make sure your business continues to satisfy your customers’ needs. Sometimes your personal preferences can stop you looking at options to retain customers. Being flexible helped one business retain customers Read More

Part 3 of my 7 blog conversion mistakes series (podcast). This also includes the full list of 21 conversion mistakes). Read More

If you don't already utilize social media platforms to promote your business, then you are missing out on the opportunity to connect with millions of potential customers. Today's post will discuss four important rules to keep in mind with your social media page. Read More

Understanding your customer is critical to your business. But what may surprise you is that there is a lot you can do on your own without the need for expensive research. You and all members of your team can develop skills to find out how consumers truly engage with your business and why they go ba Read More

Online marketing and offline marketing have one major thing in common and that is that you have to take action in order to see what works and what doesn’t. Read More

By Mark Boyd

For small businesses that have moved to the cloud, managing multiple cloud-based applications (or cloud apps) is emerging as a new headache and productivity drain. The good news is that the cloud has been a brilliant watershed, offering its fair share of affordable, easy-to-use and Read More

If you are a budding entrepreneur and thinking about starting a business or buying a business for sale, there are certain pitfalls you should avoid in order to succeed. Read More