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Human Resource departments, and employers in general, are becoming more interested in employee social profiles. Some are even asking for Facebook passwords.
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Do you feel like your business is not being taken seriously? Often all it takes are a few small missteps on your part to make your business seem amateurish. Here are 7 tips to consider so you’re not giving off a rinky-dink vibe that may send customers away. Read More

If you’re spending the majority of your time marketing one-to-one you may be missing out on a lot of business.

A more effective marketing approach is one-to-many. This is you communicating with many people at the same time. It’s all about leverage.

Here are three one-to Read More

Just keep it simple. This is one thing you hear every day but it often in the rush of running a business it isn’t always easy to do.
You may have heard about the $1billion acquisition by Facebook for Instagram. Here are 2 elements that can apply to your marketing. Read More

Are LinkedIn recommendations a good or bad idea? Daniel O'Carroll attended a recent 'LinkedIn or LinkedOut' workshop in Cork and offers his thought on referring business contacts via LinkedIn. Read More

Having a top search ranking does not automatically mean the most traffic. You need people to click on your search results to actually reach your website. Here are a few easy changes that could have a dramatic impact on the number of click throughs from your ranked keywords. Read More

Somewhere out there is the person who can solve your problem. Do you dare to use crowd sourcing to find that expert? Read More

There are many ways to market your business online using social media and one of the best ways is to use Facebook advertising. If you haven’t looked at this type of advertising in a while, it’s time to reconsider. Recently, Facebook has made major changes to the way business fan pages are created a Read More

The three Stooges is a classic that with many lessons for people doing marketing and PR. Each character represents a certain kind of client. Read and learn from them how to make sure you have a successful campaign. Read More

How do you build something that’s time-tested, but audience-approved? Here are four trustworthy techniques to consider when marketing your next business idea. They’re four small things that have proven to work time after time after time. Read More