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The buzz over new advertising technology only seems to be growing and the ideas keep rolling in. We're seeing an increasing emphasis on self-service solutions and a focus on the long tail, with increasingly diverse ad solutions that serve the small business sector, and even certain boycotts.

Aft Read More

The sad truth is that most small business advertising campaigns fail. To run a successful advertising campaign, you need to have many parts all working together to create an advertising campaign that produces a positive ROI for your business. Read More

“I work with my spouse in a small business. My husband doesn’t want to talk about the future as much as I do. How can I learn to accept that the future of our business will be up to me without getting irritated with my husband?” Read More

Candidates aren’t the only ones who can mess up an interview. Here are seven interviewer mistakes you need to stop making right now (and how to avoid them).
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Tom Andrews, direct-response copywriter, tells you why the length of your sales letter does matter.

There's a harmful myth circling around the copywriting industry that long form sales copy is dead because people have short attention spans these days. Whilst, yes, people do have short attention Read More

Talk about the best onboarding experience ever. Look around the internet and you’ll find plenty of stories regarding onboarding experiences that are great and some, downright horrible. And in fact, more often than not, employees go through a horrible one.
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Pay per click (or PPC) advertising is one of the most effective weapons in your marketing arsenal. It’s a form of digital advertising that works for small businesses and small budgets. It’s very different to traditional advertising for one simple reason:

You only pay when someone actively clicks Read More

What's one of the biggest copywriting mistakes I see all the time?

Copywriters focusing too much on the features of their product/service, as opposed to the benefits.

Why's it such a huge mistake?

Because no one cares about your product. All your prospect cares about is the benefits they Read More

All startups are in a precarious situation when it comes to hiring top talent. Often, they have neither the reputation nor the capital to attract experienced and respected professionals. Yet for startups, hiring good people is critical.

Why? There’s little room for flubs when it comes to personn Read More

More and more small business owners are outsourcing their work nowadays. Here are some of the tasks a small business owner can outsource. Read More