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When you hear the word lawyer, what do you think? Costly. Paperwork. Stressful. Reserved. Antagonistic. When you hear integrated counsel, what do you think? Probably nothing comes to mind, since you never heard it before. If you are asking yourself what does that mean. . . I just broke the generic Read More

Google’s advice that we should be creating web content for our readers, not for Google, is wise – at least in theory. The problem is, that Google is now penalizing those very activities that we should be doing to make great websites for our readers. Here are a few examples that I have noticed. Read More

Healthcare businesses are required to fight for their place in today's competitive marketplace, and these businesses need good PR to fend off the competition and maintain their brand image. Read More

Want a textbook example of the worst PR possible for your brand? Look no further than JCPenney . What can they do? Read our PR Verdict #fai Read More

Many small businesses find that, from time to time, they need, or choose, to outsource some of their work to external individuals or organisations. There are often a number of reasons why they might do this and a range of situations, all for the benefit of the company. For further ideas why outso Read More

Admit it. You’ve watched a news story

on a business or seen someone

offering advice as an expert and

thought to yourself,

“how did she get to be featured on TV?

That should be me!”

Calm down, tiger. It can be you.
Read More

When I worked the local beat as a reporter our newsroom received an avalanche of press releases every week. If you want to learn how to be more fabulous and make the media love you, you need to get their attention. Here are five tips to help you get free publicity for your business. Read More

Learn how to talk to investors like a pro and get funding — speak their language, understand what they want to hear, and tailor your presentation appropriately. Read More

What can publicity do for you and who can get it? Let's blow up some of the more common myths. It's very possible that some these ring true for you. Read More

he more you have prepared in advance, the lower the cost will be for you. Ideally, the writer does not have to do any outside research, because you have done it all. If you provide your information in a complete and organized fashion, it saves time and money. Make sure all your information is provi Read More