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If you think SEO and social media are two different sides of a coin, then it is high-time you unlearn your basics. If you really want to excel in digital marketing, then you got to unlearn and relearn time and time again to stay updated with the ongoing trends. Content marketing, social media, and Read More

This fast growing startup lists out their secret technique. Ever wonder how certain startups make such a huge amount of money? It is not always because they got a lot of app downloads. And it is not always because they got a lot of traffic to their sites. Sure those two situations can lead to a Read More

In this episode, Cameron Gray of NeonMob shares some of the red flags that come to the surface when you’re screening a developer, as well as specific questions you need to be asking in your first interview. Read More

“Why?”

A question that children are infamous for asking a zillion times a day. A question most of us have stopped asking, somehow, somewhere along the way.
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Like most buzzwords, business process reengineering (BPR) is a dull way to describe an interesting topic. Put simply, it’s the act of rethinking the way you do the important things in your business. It’s when you say “this is so inefficient it’s killing us”, and sit down to strategize how you can i Read More

We’ve already seen how hiring the remote candidate can pose unique issues owing to the location of your new hire. You need to search for dedicated and motivated workers (preferably with prior experience working remotely) who seem like a good fit for your culture.
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E pluribus unum. Out of many, one. Flip the words around, and you’ve got E unum pluribus. Or maybe E unibus plurum. At any rate, you’ve got the savvy marketer’s motto: Out of one, many. Read More

As you already know, we believe in sharing insights to make the life of marketers all around the world just a little bit easier. This time we explored The State of Email Marketing by Industry report and Holistic Email Marketing in partnership with Smart Insights. We used the data and recommendation Read More

Wechat and Weibo are the social media giants most used in China. Each has more than a half-billion active users. Now China has specialized social networks for all kind of users and groups. The internet users in China want to feel really connected and have fun using all these new apps. These apps ar Read More

Humans aren’t machines, and there will forever be the struggle of staying on track under the constant temptation of distraction.
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