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In the lifecycle of every startup, there comes a tipping point.

For companies focused on aesthetics and creating something beautiful, there’s a time where the founders need to shift towards their product — look inward and think deeply about the problems it solves, who’s it for and how to refine Read More

A productive marketing team can make the difference between a couple of sluggish articles per month (and maybe slinging a few posts over on reddit) and a fully loaded content calendar with solid strategies that actually get stuff done. Read More

It’s not easy staying on top of the content game. Not only do you have to write material which is consistently high quality (which can take a lot of time and effort), but you have to do so several times a week or more; even experienced teams can struggle to keep up with a demand that relentless. Al Read More

If you love writing, you very well could be destined for entrepreneurship. There are so many different businesses that revolve around writing. So if you have the skills and the desire to write for a living, here are some business ideas that could be perfect for you. Read More

I’m not much of a designer. In fact, I’m awful at it. I am, however, interested in how it’s done. I read and write plenty about customer success; along the way, (somehow) I found Samuel Hulick’s site UserOnboard. Read More

Yes, business process outsourcing is something that Coca-Cola does and spends millions on and something Vodafone uses IBM for to build its customer-related IT requirements, but it’s also for anyone and everyone.
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There are so many businesses that just don’t “get” content marketing. They use it as a blunt force tool, without any finesse. Read More

Twitter is a powerful marketing tool on so many different levels. It can be great for professional networking, for building up your brand, and for sending significant amounts of traffic to your website or blog. Read More

Just found a huge list of small business and entrepreneur resources over at Score.org. from Score: "We’ve scoured the internet to find aspiring entrepreneurs the best resources and help for your new journey." Bookmark-worthy list. Read More

Social Media at its core was meant for catching up with friends and family; it was a cool way to share holiday pictures. Initially, tech-savvy young ones were hooked on to social media and the older generation stayed away from it.

A lot has changed now since the evolution of social med Read More