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It’s easy to wake up, check the tasks marked for today and get stuck in with your most urgent and important duty. What’s harder is taking a big picture look at your task list. Who can be bothered with that? Surely that’s an hour you’ll never get back? Read More

“When writing copy, assume that your product is the last thing on your reader’s mind.” Bob Bly shares that great insight in his Bob Bly’s Secrets of Successful Business-to-Business Direct Marketing special report. Read More

The role of social media in SEO and the question whether SEO is impacted by social media at all is often debated. This section will briefly sum up if and how SEO is impacted by social networks and go over instantly implementable best practices that are proven to be effective. Read More

Video marketing continues to change at a rapid pace. Brands are starting to learn that there is more to video marketing than just making a video. This may come as a shock to marketers, but a lot of brands are just getting started using video. For these brands, the idea of putting a plan in place h Read More

The biggest problem facing any remote worker is the communication barrier with the rest of their team and clients. No matter what way you look at it, for all of the freedoms which remote employment provides, the danger of isolation is a very real threat to your productivity and motivation. Read More

Collaboration is the name of the game today. As more and more of our workflows move to the cloud, businesses need tools that let teams share information, communicate, and manage projects together quickly and intuitively.
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Sending your email at the “wrong” time can derail the most well-crafted campaign. So it’s no surprise that many email marketers put significant effort into optimizing their send times to make sure messages reach subscribers when they’re actively checking their inboxes. Read More

Want your business to make a great impression with online consumers? There are many different ways you can work to get your business in front of people online. And members of our small business community have experience in all of them. Read More

Change is hard for most companies. Logo change? Hard to fathom. But despite the cautionary tales, there are times when a new logo makes a whole world of sense. Read More

I'm writing this from a slightly saddened perspective, revisiting my favorite SNES RPGs and realizing something: The sentiment is pretty universal. Hugon on the Quarter to Three forum writes: €œWhen I think €˜console RPG' I think pages of fairly inscrutable character info and bad navigation. You cr Read More