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Many people think they’re just lucky, the truth of the matter is, however luck they had, is very little to do with it. You see, the reason why copywriters are so expensive nowadays, is not that it takes a long time to write a sales letter because they can sit down and just get it done… Read More

Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them --

An annual marketing plan helps keep businesses on track with goals and objectives Read More

Imagine a contest. You've landed in a city you've never been to before. You're goal is to get to a certain location. Others are trying to reach that location, you don't know who they are. The person that gets there first gets $10 Million. Read More

Recently I was drawn into an argument, oh let's call it a debate, about whether a brand name should be based on the truth or not. Read More

You need to satisfy both the audience as well as search engines. One can strike a fine balance by careful planning and implementation of proven image management practices. We shall check why images are important in your blogs. Read More

Blogging done right can easily decrease your Alexa ranking in no time. Take a look at this case study to see what worked and what didn’t. Read More

As a boss, it’s up to you to foster a positive work environment for your employees in order to maximize learning and productivity. It’s all about results, and an unhappy or abused team simply won’t produce them, and then who looks bad? Read More

Since the days of Henry Ford, mass production has been the Holy Grail of business, rather than build-to-order. Too many businesses haven’t noticed that we have come full-circle, where mass customization is required now to win. Customers have come to expect immediate and tailor-made responses to the Read More

OK, we've all seen Klout have a few issues lately, but yesterday's Klout score collapse may well be the final straw! I recently dropped from 72-74 to 56 and soon after went back up to 62 but today I collapsed back to 51! What's the story Joe? Don't you know Kred's hot on your heels? Read More

Are Merkel's ideas the best way to solve the Euro crisis? Does it have to take years and hardship for the European people to get Europe on the right track again? Read More