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Gallup’s recent research involves more than 17 thousand social media users, and evaluates everything from their usage of social media apps to traditional word of mouth. The research provides insight into how people use social media and its effectiveness in marketing. Along the way, Gallup’s researc Read More

If you want the universe to work in your favor, you’ve got to do something different from what you’re already doing. Here's how to turn the luck in your favor. Read More

I'm very goal directed. However, without the awareness the metrics provide, I can only be well intended. Making my goals will be a bit of a hit or miss effort. I would certainly try hard, but absent the metrics and the awareness they create, I couldn't make the decisions and take the actions critic Read More

If you operate a small IT service business whether as a sole owner/operator or with several employees, you're probably familiar with national contracting companies and platforms and may have even done contract work for some of these companies either as the majority of your business or during slow t Read More

If you operate an eCommerce business you may see considerable increases in sales over the next several weeks as the holiday shopping season commences. In fact, projections suggest eCommerce sites may see an incredible 14 percent rise in the coming weeks as shoppers move online to meet their holiday Read More

Erica Douglass started a business online and sold that business at age 26 for $1.1 million, but her advice can apply to any entrepreneur no matter what kind of business you may operate. Erica argues that if you start a business just to make a few extra bucks a month, you are probably destined to fa Read More

Business owners and startups are piling into social media marketing like never before. BizBest researched over 100 social marketing tools – including some that are brand new – and came up with this sweet 16 list of incredibly useful tools every business should try. Read More

As a company founder, you want to maximize the valuation of your technology company in an exit sale. You need to - and can - plan for this years in advance. This interview looks at some of those planning issues. Read More

Leadership is about more than just process, says entrepreneur and consultant Gary O'Neil. Process can help your business move along more efficiently, but great leaders do more than establish great processes in order to get people to follow them. Great leaders are able to project their belief system Read More

There's an old saying: If it isn't broken, don't fix it. And that's the simple rule J.C. Penny should have followed when it came to the company's tried and true pricing strategy, insists entrepreneurship blogger Hammad Siddiqui. But, of course, J.C. Penny's strategy was broken. The department store Read More