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How can startup leaders be inspired by corporations? Find on our blog 4 strategic ways in which startups can incorporate some of the best practices of large successful businesses.
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90% of snap judgments made about products can be based on colour alone. Colour can greatly affect how people think and feel about a brand, service or product, so careful consideration must be made in choosing the colour for one's brand identity.... Read More

This is a very basic question that many entrepreneurs get wrong. Here’s how to come up with a realistic estimate. Read More

Too often, I meet sales people who are uncomfortable with challenging their customers. Whether it’s out of politeness (the customer is always right), or not wanting to “rock the boat” with the customer, they are non-committal. Read More

Looking a new WordPress Theme? Find out top selling WordPress Themes on ThemeForest marketplace, world biggest WordPress Themes market. Read More

There are two things we know about how the majority of consumers make their purchasing decisions. It’s no secret that most people want to be getting the appropriate value for what they are paying. And many potential customers make their purchasing decisions before even leaving the house by comparin Read More

After years of struggle, a select group of identical bipeds eventually earned the title ‘Social Animal.’ And their endeavor automatically qualified every Tom, Dick, and Harry to use the same title. Read More

If your business uses Facebook for marketing, you’ll want to know about a new tool the social media giant is rolling out. The Facebook Call to Action button option, which launched in mid-December and is being rolled out to Facebook Pages users in the U.S. by the end of this month, is designed to en Read More

Are you struggling with a startup business that seems to be going nowhere? Perhaps you’ve been in business for a year…or two…or even three. You should be “over the hump” by now, but you’re not. Your business isn’t a failure, exactly—but it’s not a roaring success, either. What’s the problem?
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As a small business owner, you’re probably accustomed to wearing multiple hats – Chief Financial Officer, included. But working in the role of CFO doesn’t make you a financial expert. Though squeaking by on minimal financial knowledge may save you some money in the form of payroll, you could be hur Read More