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If your brand’s Facebook page is still desperately holding onto summer or the first days of fall, we’ve got a few easy ways to prep it for the holidays. Read More

The "shrinking scope" happens when you start to solve complex problems. As a startup founder, remind yourself what it is that you’re fixing and how to make your customer’s world revolve better and faster. Read More

If you've put most of your marketing efforts in digital media but ignored direct mail, you're skipping a method of gaining exposure for your business that's still effective. Read More

Millions of businesses use LinkedIn Company Pages to share content and highlight products and opportunities. Following these Pages has become a great way for users to keep up with their favorite brands. The problem, however, is that while many companies provide a variety of products and services, y Read More

Inbound Marketing concepts are similar to what has been adopted by K-pop music producers for years. We can definitely learn from K-pop music industry. Read More

Never give up. Never. Unless it's time. Influency takes a lot of work, but sometimes the best strategy for achieving influency is simply knowing when to give up Read More

Goal setting is the starting point of all achievement.

Why?
Because you cannot achieve a goal that you never set.
You can only achieve a goal that you have set.
Therefore, in order to achieve a goal, you must start by setting the goal.

Many people don’t set goals.

Why is that?
If yo Read More

To continue our analysis into the key takeaways from our recent State of B2B Lead Generation report for 2013, we wanted to dive deeper into the role of technology and how it impacts B2B marketers. If you recall from last week, we posted about the increase in technology usage we found in our study. Read More

Market research enables you to learn from the consumer and find out exactly what you can do to meet their needs. Gathering and analyzing all this data is no easy task but the techniques below can help you gain more insight into the consumers’ needs. Read More

I still get business plans, looking for an investor, that say all too clearly that the primary “use of funds” will be to do research and development (R&D) on some promising new technology, like superconductivity or cancer cures. Entrepreneurs forget that investors are looking for commercial product Read More