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Did you know that 50% of B2B startups fail? You may find this surprising. But these are some factors why they end up failing. Read More

Consumers are 7 per cent more likely to click on a display ad during the weekend, says Adform’s Quarterly Media Barometer. Surprisingly, the average cost for online advertising at the weekend was found to be lowest, around 12 per cent lower than during the week. Read More

People learn from their mistakes and smart people learn from the mistakes of others. If you want to start a successful blog or you already have a blog, but it’s just not giving the results you would like then you should first learn the blogging mistakes that other bloggers do and make sure you aren Read More

Practicing effective business continuity is the best way to make sure that your company keeps running even when it doesn't seem like it should. Read More

In today's social era, increased connectivity and knowledge sharing has led marketers to pay more attention to the science and art of influence marketing, business thought leadership, community and peer networking, and a stronger emphasis on inbound marketing. Read More

People are blogging more than ever before. Have you ever wondered why that is? In 2012 there were 31 MILLION blogs. Wow, imagine we are one of 31 million? Does that scare you? It shouldn’t. Many of the blogs still online may be stagnant. Have you visited a blog recently to find they have NOT posted Read More

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content Read More

Here are five reasons your business needs to rethink its avoidance of sites like Facebook and Twitter. Read More

The best laid plans don't always work out.

The fact is, life is difficult. And it seems to get in the way of achieving our goals, doesn't it?

I don't know about you, but I've been sidetracked a number of times over the past two years. My four kids' involvement in many activities is a constant Read More

Mateo Llinas, account director at YieldMo and mobile expert, takes us through how to write a mobile ad and the keys to improving performance and engagement through the enclosed tips. Read More