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Geez, we're so focused on online promotion it's like traditional marketing has been tossed out the window! Well it hasn't, not only that, is some cases it is getting cheaper. This post talks about working with a media buyer and how they SAVE you money. Read More

The most important sessions at a conference are not given in meeting rooms. In fact, they’re not even listed in the program. Read More

Most people believe that their day jobs are more stable than any business could ever be but is that always the case? Read More

We looked at 10 applications of the crowdsourcing concept for business. They cover the broad disciplines of marketing, advertising, product development, customer service, public relations, human resources, outsourcing, project management, Web development, coding, social media, and quality assurance Read More

Crowdsourcing is an affordable way to quickly test a slew of ideas and technologies so you can fail early and ultimately pick the best idea. Read More

Calculating the ROI of promotional products isn't always easy. One successful case study? Bobbleheads, which aren't just a trend -- they're big business. Read More

Google moves completely to secure search, changes the world for marketers and SEO firms.
Big news of the week in the world of marketing and SEO is that Google finally made the move to switch all searches to encrypted searches.
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President Obama’s Administration put forth a proposal for the fiscal year 2014 federal budget several months ago. Included in the Administration’s 256-page explanation  are many significant proposed changes for taxpayers, including entrepreneurs. As America watches the political showdown this week. Read More

So you’ve created your very first business but you’re struggling to find customers?

It’s a really common problem.

Don’t worry though; there are hundreds of marketing channels out there that will drive customers straight to your door!

If you’re on a budget (like lots of new businesses are) Read More

It's not easy starting a company when your main competitor has been around for more than 100 years. But Arch Angel Brands still went up against Dr. Scholl's. Here's how they did it. Read More