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A successful marketing strategy involves great events. Attend remarkable events and incorporate the best parts of them into your strategy.
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Most people make the mistake of confusing advertising with marketing. Yes, advertising is a part of marketing, but it is actually a very small part. It is the last piece of a puzzle, but thanks to an abundance of advertising sales reps, we often start with advertising. The result is general failure Read More

The Google+ app has been updated with 9 changes, including Auto Enhance photos, Related Hashtags, and more. The app also now includes in-stream ads from Google Offers. Read More

When you talk to your customers, you'll be able to find what they actually need and want, saving you the time and money of trying to address issues they don't care about or advertise around features rather than benefits. So before embarking on a big, new ad campaign, talk to your customers and lear Read More

Have you tried this app for GPS and social media? Here is a review of Waze, the great way to let people know where you are, find directions and look for traffic problems on your route. Read More

1 in 5 Americans have tattoos. No one really speaks the way they do at work. In real life people are more edgy. Edgy is like, well – tattoos. Here’s how to make your marketing, events and communications more honest and authentic. Read More

Looking to expand into overseas markets? Whether you are entering the export market, looking to upgrade your equipment or facilities in preparation for exporting, or helping your international buyers do business with you – there’s a U.S. government financing program that can help. Here’s what you n Read More

I have found that many entrepreneurs struggle with the same basic difficulties. We are often so caught up in our own ideas that we forget the aspects that are essential to our success. This is not to say that we should not be enthusiastic; on the contrary, you want to be excited and confident in wh Read More

Having personally worked in the design and advertising industry for many years, I've witnessed first-hand a growing movement of DIY marketing among small business owners. If you are taking a DIY approach to marketing in your small business, you don't want to compromise on the quality and effectiven Read More

In order to run an online store successfully there are many factors that have to come together. But any experienced online retailer will tell you that a lot of the work really begins after an order has already been placed. Read More