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It’s as simple as this: If you want to be a successful marketer these days, you need a solid email list. Having an email list helps ensure that your message will be in your customers’ inbox and will be welcomed there. Here are a few reasons why an email list is important for your business. Read More

Klout is taking a huge step to make its influence score more meaningful by announcing Bing and Instagram data has been added to its analytics today. Read More

Despite community managers’ best efforts, it seems that most of the American public is still leery of brands on social networks. Forrester recently took a poll concerning digital marketing in general, and found that only 15% of U.S. participants in the study said that they trust posts by companies Read More

What makes some businesses more successful than others? More often than not, it comes down to leadership. Read More

Is the new Yelp revenue estimation tool legit, or is the fancy new tool just a smoke and mirrors ploy to help them sell more premium packages? You decide, America. Read More

The health of a business is interlinked with personal finances. Normally, when personal finances look good, the state of one’s business too remains healthy. Similarly, when personal finances fall then it becomes tough for an organization to pull on. So, there can be no doubt that in order to keep a Read More

The U.S. thrives based on the millions of jobs created by small business owners. Although these small businesses play such a vital role in our economy, a huge amount of risk surrounds new ventures that makes most prospective entrepreneurs hesitant to jump on board for just any promising idea. Read More

By Bob Herbold

I will admit that I have a visceral negative reaction to consultants. That is probably because I spent 26 years at Procter & Gamble and almost 10 years at Microsoft and both of those companies viewed consultants as a waste of money and time. Read More

adCore has three main tabs to help you automate your SEM activities: Campaigns, Reports and Clients. The Reports Taballows you to generate analytics regarding your campaign and invite users to view your account. The Clients Tab is perfect for SEM agencies managing multiple client accounts. But the Read More

Lately, I have been hearing a lot of noise about using Google+ for blogging. I love Google+. It’s big, and it’s growing rapidly. It’s shaping up to be a serious online contender that moves beyond just another social network, but blogging? Is this really a good idea? Probably not. Blogging is someth Read More