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Human behavior is a funny thing. And by “funny” I actually mean strange. When you know about these behavioral quirks, you can set up your marketing practices to encourage the outcome you’re after.
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The most effective marketing move you can make is to go where your prospects already are. Publishing articles in professional and trade magazines directly reaches your target audience. Not sure which magazines to target or what to include in your pitch? Read on. Read More

One of LinkedIn’s most powerful features is its Events tool. You can tap into LinkedIn’s 100 million + users to publicize and promote an event. Here are some steps and ideas to help you get started. Read More

I started my series Business Boosting Books. I'll share the Cliff’s Notes version of a business book so that you can glean some of the benefits without spending hours of your free time. Read More

With one powerful presentation, you can go from an unknown quantity to a must-have business partner in only an hour’s time! If you want to stand out from the business pandemonium, you’ve got to pack a punch with your words. Read More

“If you are just out starting your own business, how do you get your first client and start building from there?” When you’re just starting out, it’s important to pick a few tactics – the ones that are most likely to produce the strongest return on your time and financial investment. Read More

Want to build your fame platform? Get published in a trade magazine. It's an entire category of magazines where the editor is waiting and hoping that you’ll submit an article. Here’s how to get started. Read More

You secretly long to be a published author, but deep down, you’re just not confident in your writing. Relax. When it comes to publishing articles for business, there are two critical aspects to focus on. And neither one is sounding like Hemingway. Read More

Your business card is a 2″ x 3.5″ piece of card stock that can do some heavy lifting for you. It carries your personal brand and your fame building message where ever you go. Here are a few ideas to help you make your card WORK for you.
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There’s no magic formula to amping up your likeability factor, but there is one simple idea that’ll create a stronger and more authentic connection with people. It’s easy to do. And if you’re not already doing it naturally, you can build this skill through focus and practice. Read More