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Why would you want to join groups on LinkedIn? That’s where the gold is, my friends. Build your brand, share your expertise, build a tribe.
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Google your name. You gotta dominate the Top Ten on the first page if you want to be famous in your field. If your Google results are a little sparser than you’d like, here are a few ways that you can beef them up. Read More

SEO stands for search engine optimization, which simply means how to tweak your content – website pages, articles, blog posts, YouTube videos, etc. – so that it appears higher on the search engine’s results list. Follow this easy-as-pie approach to SEO. Read More

Your publicity needs marketing to pull the business to you. To really get the full benefits of appearing in the media, you’ve got to market it. Here’s a starter. Read More

When you offer a service or a product, you need to stand out from all the competitors. Here's how to create a compelling personal brand that will help make you memorable in a sea of sameness. Read More

Discover the business benefits of branding: why you need to differentiate, how to tell when you’re not, and the strategy and exercises to do it effectively. If you’re in the professional services realm (meaning you sell your knowledge and expertise), this is a must read. Read More

When you want to build long term relationships with members of the media like writers, journalists and producers, a little gratitude goes a loooong way. Here's why and how. Read More

Getting on Oprah’s couch used to be the Holy Grail of media exposure, but savvy celebrity experts-to-be are now seeking laser targeted publicity opportunities on internet radio shows and podcasts. Here are 9 killer resources to find your interview opportunities. Read More

There’s a site that lets you find and follow journalists on Twitter. Check out this cool (and free!) resource!

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Speaking at industry conferences can catapult you from unknown wanna-be to must-have business partner in only 90 minutes! Get started now using these four tips. Read More