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Welcome to Part 3 of The Speaking Series: The Power of Speaking for Professional Services Firms. Here's where I let you in on a few mistakes that business professionals make, that keep them from reaping the business building benefits of speaking. For a recap, in Part 1, I laid out the reasons why s Read More

Professional service firms and their leaders know that speaking engagements are incredibly valuable. Nothing works like speaking for increasing reach, influence, reputation and building an expert position. This post shares success stories from three different professionals: an engineer, a managemen Read More

Want to know the single most effective practice to become famous in your field? It’s not the newest social media tool. It’s good old-fashioned public speaking. Here’s why this centuries-old tool carries so much power today. Read More

You’ve started a blog for your business. At first you posted like crazy, spewing profound messages every day. Then, you ran out of things to say. Here's how you can combat business blogging burnout.
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There’s a new-ish movement in the marketing world. For the last decade or so, savvy businesses – especially those selling expertise, advice and non-commodity type products have turned away from old school advertising and promotion to creating content that sells without being “sales-y.” We call it c Read More

Maximize your Twitter time. “What do I tweet about?” “Am I supposed to talk about business stuff or personal stuff?” Consider adopting the 4-1-1 rule to help with these questions. Read More

You’ve got a profile on Linkedin! But wait, is something missing? Some professionals don’t put their picture on their Linkedin profile. Why is not having a profile picture such a big deal? Read More

The average attention span is now only 9 seconds. So how can your website help you establish your credibility in 9 seconds or less? Read on! Read More

Reach hundreds or thousands of people with this hot tip to promote your business. It’s like having your very own publicist and is completely free. Read More

Wondering how other people in your field get quoted in the media? There’s a fabulous free resource that connects experts like you with reporters and bloggers who are desperately seeking your insight and advice. Read More