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Building a true relationship with your customer and differentiating your brand is getting harder every day. Open rates are going down, retention is becoming more difficult and consumers just aren't responding to the same messages they used to. What's today's marketer supposed to do? One solution is "goodwill messaging." Simply put, goodwil Read More

From the page: "I'm going to presume that most startups would like to be found online by people (you know, like potential users or -gasp- customers) . People try really hard to get their internet marketing "right" so as to increase their chances of being found by the right people online. There's a whole industry based on this need. I shoul Read More

In this continuing series, I am covering how you can become not only the best blogger you can be, but also how to become recognized in your field and thus adequately compensated. The first two installments covered tactics - commenting and optimizing for search - but in this third post, I am making it more personal. Read More

While most financial-services firms are floundering, those that specialize in so-called merchant cash advances are thriving. That's a mixed blessing for small business owners who increasingly are turning to these sources for quick cash: Their money can come with a high price tag. Read More

It is a great pity you can't bottle zappos' marketing secrets ... Here are some more insights into why this company keeps winning and growing. Read More

Getting yourself and your business unit into the mind-set of thinking about labor efficiency modeling is one of the keys to running a profitable business. The last time you looked at your current standards was when? Do you know what the correct production efficiency from each of your job codes is, even yours? What is your monitoring frequency? Read More

In order to gain insight into the effectiveness of your Web site (and, ultimately, your interactive campaigns), you must have some form of Web analytics in place. While there are numerous tools available, such as those from WebTrends, Omniture and Coremetrics -- all of which will help you to track and monitor the traffic performance of your site - Read More

Selling overseas isn't just for the big boys. The weak dollar -- boosting exports and growing demand for an increasing variety of products -- makes this an ideal time for small businesses to join the party. The U.S. Department of Commerce is eager to play matchmaker, helping to find and screen potential overseas partners and customers. Its Gol Read More

The heart of every search engine optimization strategy are keywords and keyphrases. This article does a great job with the hows, wheres and whys of integrating keywords and keyphrases into your marketing mix. Read More

The majority of business owners could be headed for disaster this year. Small business does best when it acts like small business. It does poorly when it blindly attempts to copy big business. The results of an Ipsos-Reid poll in March, 2008, should scare you. It found "a majority (59%) of small to medium-sized business owners have identified Read More