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Employees of larger businesses have a relatively easy life, in regards to their technology. They just call their help desk and a technician appears and resolves the problem. When upgrading their computer, ideally, the upgrade is done for them and all their data is moved from one computer to the other. When they come back from lunch the process is Read More

According to new research from Smith-Harmon, navigation bars in email communications are a key driver of clicks, sometimes more so than the email content itself. Read More

We will not recover until the banks start lending to the smaller businesses. It is small business that represents 95% of the economy. Read More

The world of advertising is a wide open landscape. There is almost no limit to the creativity, depth and breadth your advertising mix can take - Not to mention no limit to the amount of money you can spend. In such an environment a few set of rules can help give you a proper framework by which to operate. I consider these to be nonnegotiable if yo Read More

This article takes a look at 100 truly outstanding business card designs which show that there are truly no limits to the design of a business card. Read More

A generic domain name describes a product or service using the words an Internet user would typically associate with the topic. The benefits of generic domain names are that they attract more search engine clicks (both organic and paid) for product and service searches. Read More

It's a known fact that it costs five times more to gain a new customer than it does to retain an existing one. So why do companies seem to invest more time, money and effort in the former, when the latter is what will really keep them afloat? “According to Bill Drury, as reported in Communications Expert Coaches Professionals on Client-Retenti Read More

It is estimated that workers suffering from repetitive strain injuries cost U.S. companies between $15 and $20 billion annually. I recently sat down with ergonomics expert Brian Bentow to discuss how we constant computer users can protect ourselves. Read More

Sometimes, for a little shock value, I like to tell people I grew up in the back of a liquor store. And I did -- sort of. When I was born we lived down the block from the liquor store my grandfather and uncle owned in Brooklyn, and I spent a lot of time in the stock room building castles out of liquor boxes and packing materials. We moved from Broo Read More

Executives from Net Impact, eBay and Timberland discuss the skills employers find desirable for positions with an environmental or larger CSR focus. Read More