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Entrepreneurship is well rewarded in the medical field. Here are a few tips that will help smooth out the rough edges of your journey into business ownership. Read More

A buyer persona, also known as a customer avatar, is a representation of your company’s ideal customer. Depending on your industry and target market, you may have several buyer personas to create. When you create a persona for each portion of your target market, you can better refine everything in Read More

LinkedIn is one of the top tools for small business owners, when used correctly. But more than small business owners are using the social service. We did some research to see exactly how people are using LinkedIn today. Here’s what we found: Read More

In creating content for the Web, Google's definition of quality is paramount. Here's what Big G sees as quality and how to create content fits the bill. Read More

Global business celebrity Jeffrey Hayzlett joins us in Episode 137 of the Content Marketing Podcast to share some gems of wisdom from his latest book, “Think Big, Act Bigger." Read More

Google’s new CEO Sundar Pichai’s success is a tribute to his parents and his upbringing. Here are 10 things you did not know about Sundar Pichai Read More

Customers ignore companies that send the wrong messages. This post explains this scenario with examples of companies. Read More

Readers of Small Business Trends may have recently noticed the “Marketplace” link at the top of the homepage.
The Small Business Trends Marketplace is where small business leaders will find all the essential products and services that will help companies improve their overall operations, enhance t Read More

Many small businesses wonder how much to spend on marketing and whether $300 to $500 a month is enough to make a difference.
In this video presentation we talk about realistic marketing budget, look at online marketing strategy options and discuss how to approach your overall marketing plan. Read More

Customers are clamoring for your product or service and your business’ sales are up, but does that mean all’s well with your business bank account? Not necessarily. Here are five warning signs that your company might be headed for cash flow problems. Read More