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Last summer, Twitter shared their newest version of Twitter Cards. Many people who follow social media news closely have suggested that the launch directly challenges Facebook’s in-app mobile ads. As a media-rich twist in the social media landscape, Twitter Cards are being used by brands like Price Read More

Rule number one: make em’ feel something

You have to speak to a that’s already there, not try to force one on your reader. Read More

Marketers need to learn effective leadership and become better leaders to unleash a more successful marketing campaign. They have to know how to influence and transform potential customers into loyal customers to bring lasting growth and success to their business. Read More

The Internet is full of useless tips. I mean it. How many times can someone tell you to grow your presence online by interacting more on social media? Read More

Believe it or not, your office environment affects productivity! Here are 8 ways to improve your office and make it more productive. Read More

How much spare time do you have on your hands? Are you running, or marketing, a small business, and haven’t eaten lunch anywhere other than your desk since 1994? You’re not alone. There’s a huge amount to know and do in online marketing, and not everything is as simple as Tweeting a Tweet or Postin Read More

Are you using your small business’s social media accounts to provide customer service? Even if you aren’t, your customers may be. That is, they may be using you Read More

Understanding Social Media Influence is essential for entrepreneurs when shaping their social media strategy for companies in the early stages. Startup founders, senior management, advisors and investors are all part of the voice of the startup, and even more so in the early stages of the new compa Read More

The future of tech marketing is bright, due in part to the revolutionized technology. The modern inbound marketing model and tools are allowing brands and companies to reach their potential audiences in new and effective ways and giving insights to marketers that previously had been quite impossib Read More

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost f Read More