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According to Content Marketing Institute, 88% of B2B and 76% of B2C marketers use content marketing. At the same time, only about 40% of marketers feel their organization is effective at content marketing.

There is a clear disconnect between what marketers hope to achieve with content and the ac Read More

For months you've seen election coverage... and now we're in the final countdown. Read part 3 of our election series, covering Libertarian candidate Gary Johnson's views on small business. Read More

Autumn is getting more and more colder, but it is not a reason to stay home under the blankets - the world is keeping forward, as usual. Here is our traditional roundup of the most important news from the small business and freelance world - check it out! Read More

An average brain produces about 12,000 to 50,000 thoughts everyday depending upon how deep thinker you are. And in the hour of need, many of these random yet significant thoughts do not appear to help.
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Being able to find a satisfying and fulfilling job in this day and age is quite a challenging task. There are many people who have to run from pillar to post just to obtain an interview. If you are someone who has bagged another job and are wondering how to change from one job to another Read More

I’m so tired of hearing various pundits say that SEO is dead. Maybe they are merely being provocative. Perhaps they need to fill seats in their event, and so they come up with “bait” session titles like “Why SEO is fundamentally DEAD.” (Yes, that was actually a keynote title at a very popular confe Read More

At the back of every great marketing strategy is a basic knowledge of human behavior.

Understanding how people think, make decisions and interact will give you a big edge ahead.

Every day, you’re being bombarded with people trying to sell you stuff. Read More

BI tools must allow users to quickly view data displays in a dashboards and then dive into data discovery and analysis (all in the same environment). Without these flexible, accessible Deep Dive Analytics tools, business users are reduced to the old, frustrating, 'look, but don't touch' scenario, a Read More

However, although email will always be a great way to communicate with customers, it also has some limitations. Thus, you need to optimize every email interaction in order to compensate for these drawbacks and deliver a memorable customer experience.

Here are the constraints of email as a custom Read More

Referral marketing is undoubtedly one of the most effective methods of attracting relevant customers to your eCommerce website or SaaS business. ‘But if it’s the most effective method why aren’t more internet marketers using it?’ you might ask. The truth is that people are lazy. They’d rather pay s Read More